Digital transformation, environmental awareness, the upward thrust of the virtual workplace… Digital publishing responds to the present day demanding situations going through companies. More than a brand new conversation format, it's miles a effective lever for emblem overall performance and differentiation.
What is digital publishing ?
Digital publishing refers to all of the techniques to put up content material to any virtual medium (mobile, tablet, computer). Beyond conventional publishing, it permits the mixing of multimedia content material (sounds, videos, three-D objects) and interactive elements (buttons, pop-ups, scrolling zones, animations, etc.) to complement the session of those media.
In its early days, virtual publishing specially exciting for press publishers seeking out a brand new financial version through virtual. Its use speedy unfold to displays and company communication.
Advantages of virtual publishing
Digital publishing gives more than one blessings for advertising and marketing professionals :
The ease of get right of entry to to this sort of format, which makes use of the codes of conventional publishing, however in a extra modern, virtual format.
A extra engaged and captive target target market way to multimedia content material and enrichment that facilitate the appropriation of messages.
Ease of distribution with inside the shape of a URL or a local application. Formatting robotically adapts to all kinds of screens (responsive).
A higher understanding of the target market way to the tracking of KPIs.
Process
Digital publishing gives a huge variety of possibilities. This is why it's far crucial to outline exactly the goal customers, targets and modes of distribution earlier than embarking at the project. If virtual publishing takes vicinity in parallel with a print document, it's far really helpful to recall the scope of every of the media.
Navigation for example: is it a medium on the way to be used on a habitual foundation via way of means of its customers or once?
It calls for extra funding in phrases of layout and production. But its effects are extra measurable, impact and sustainable.
While a few humans have raised worries approximately the disappearance of print paper media in favour of virtual publications, we are satisfied that the important thing to fulfillment comes from the complementary of the media and the implementation of smart cross-media strategies.